branding process

 

Our complete branding process

A complete business identity is an investment, in time, and money, however, the right (or wrong) branding can make or break a business venture. I am confident through our process that we will create something thing that is uniquely your brand, and speaks to your ideal client. Great branding, after all, is a well-made investment that grows your business.

HELP | You need new logo or a complete rebrand.

It all starts with creating a logo. I coach you through a series of steps I’ve developed through years of experience that helps identify your style and values. That way, your logo truly represents your company and is a foundation for your overall branding. Great branding, after all, is a well-made investment that grows your business.

At the end of the process, you’ll receive:

Primary Logo • Secondary Logo • Brand Mark • Brand Pattern • Color Palette • Font List

Next up, read all about our design process.

BROWSE | You like my design style.

Contact me with your ideas, needs and dreams. I’m excited to hear about your business’ story and where you want to take it.

 

My services begin with branding, where we cultivate strong relationships with like-minded business owners who are looking for a brand design that represents their story. I’m not only interested in what our clients have to offer, but take the time to truly understand the ins and outs of their business. This approach allows me to thoughtfully develop our clients’ brands from the ground up.
AGREE | We join forces.

Expect an email from me in 1-2 business days asking more questions, and from there, we’ll decide if we’re a good fit for each other. We will discuss pricing, payment options. Once we settle out all the details, you’ll sign an agreement and pay a deposit in order to start the project.

DEFINE | You go through a time of exploration and discovery.

We begin every project with client discovery, where we ask our clients to submit images that serves as a compass throughout our time together. That way, the finished designs represent your story and speak to your ideal clients.

At the end of your discovery time, you will submit 10-20 images to build an idea board that helps me learn more about your style and the story of your business. I can help you hone in on what your true style is by viewing your images.

REFINE | I start creating your logos!

From there, the branding design process begins with a variety of different logo marks. Through emailing refinement, and series of guided questions, a strong visual identity is formed.

Expect 1-3 months between submitting images for the idea board to a finished product if this is our first time working together.

FINALIZE | I start creating your logos!
Once everything is approved, you’ll receive all of the files and tools needed to successfully launch your brand into the world.
  • Primary Logo
  • Secondary Logo
  • Brand Mark
  • Brand Pattern
  • Color Palette
  • Font List
  • One Collateral Item
DELIVER | Your logo enters the world!
We will talk about your projected launch day for the logo, so we can celebrate with you on that day!

 
Although branding is the entry point in working with us, the majority of our clients add on à la carte services like print or digital collateral.

 

     

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